Conduit Digital
SEO
My time at Conduit Digital is where I felt I was able to grow the most. I was able to significantly advance my SEO skills and ultimately be promoted from an SEO coordinator to an SEO Analyst. I learned how to utilize cutting edge tools including SEMrush, Accuranker, Brightlocal and more. I gained experience in all facets of SEO including technical SEO, keyword research, content strategy, and local SEO.
BLOGS
As a growing SEO Analyst, I was able to hone my skills as a content writer, learning how to write engaging articles utilizing SEO principles and AI to ensure topical and domain authority. I have written thousands of articles for thousands of sites of different industries ranging from furniture brands to medical billing to pheasant hunting lodges.
SERVICE PAGES
Eventually I had become proficient in SEO and I was able to offer clients service pages for content deliverables. I created several service pages ranging from transportation to medical billing. Here I was able to further my experience in web development.
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REPORTING & ANALYTICS
The most imperative thing I learned at Conduit was the necessity to report and meet KPIs. I learned how to set up various tracking tools including keyword position tracking, GSC, GA, and GTM. I learned how to segment, interpret, and report this data in SEO audits and monthly client reports.
REPORTING & ANALYTICS
During Covid, I also took the time to create some graphics for the Boulder Petroleum company including a logo for Armor Shield of NJ, a unique selling point for the Boulder brand.
LOGOS
During my time at Conduit, as a beginning SEO Analyst, the company utilized my previous graphic design skills to create a few marketing materials, graphics, and logos. Including a logo for the upcoming cornhole tournament!
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GRAPHICS
I assisted in the creation of the Conduit Digital "AI Content Generation" Ebook, the "Google Analytics 4 Vs. Universal Analytics" Ebook, and a "GA4 Cheat Sheet" utilizing my previous graphic design and Canva experience.
In the beginning of my career at Conduit, I also assisted in the company's email campaign management, utilizing the Hubspot platform. I was responsible for translating weekly newsletters into polished email campaign graphics, adding reputable links, and sending these to curated email lists. I then analyzed and tracked the Hubspot metrics and reported them back to management.
