Resume
Experience
2025 - Present
Digital Media Specialist
Sunshine Learning Center
Lakewood, NJ
As the Digital Media Specialist for Sunshine Learning Center, I manage all aspects of the center's online presence to drive enrollment and engagement. This involves social media strategy where I develop timely, relevant content—from promoting Book of the Week posts and seasonal tips to announcing major initiatives. I also focus on the center's website and SEO, generating optimized meta descriptions and blog content on topics related to our curriculum to improve search visibility. By actively monitoring analytics, I track performance across all digital channels, ensuring our content is resonating with parents and effectively supporting the center's goals.
2025 - Present
Digital Media Specialist
Mind Above Matter
Lakewood, NJ
As the Digital Media Specialist for Mind Above Matter, my primary goal is to drive patient engagement and expand our digital presence across all channels. This involves comprehensive Social Media management, where I create strategic content that aligns with weekly themes and organizational events. On the technical side, I lead SEO strategy, focusing on improving search visibility to increase organic traffic to the website. Finally, I translate these efforts into measurable results by tracking and analyzing website and social analytics, using data to optimize content performance and ensure our digital campaigns effectively support our clinical objectives.
2021 - Present
Web Developer
Freelance
Boulder Petroleum, LLC
Farmingdale, NJ
I designed and developed the Boulder Petroleum website back in 2021 and continued maintaining the site and creating marketing materials through a freelance position. After being laid off from my agency position, I took the free time to utilize everything I had learned at my two years at Conduit to optimize the website for better SEO and UX, start creating blog topics, and ultimately start generating more organic traffic for the company.
2023 - 2024
SEO Analyst
Conduit Digital
Bayville, NJ
My time at Conduit is where I felt I was able to grow the most. Here I was able to learn basic and advanced SEO principles, SEMRush, copywriting, as well as technical and local SEO. I had the opportunity to learn multiple areas of marketing and utilize my skills in different ways.
2022 - 2023
Marketing Assistant
Holman Frenia Allison
Lakewood, NJ
During my time at HFA, I was responsible for overseeing and maintaining the company website using Wix including additions, new blog posts, and setting up web banners. I also assisted in social media creation, graphic designs, and company photography.
2022 - 2022
Marketing Intern
Celebration Creations
Manahawkin, NJ
During my time at Celebration Creations, I was responsible for assisting with developing the site utilizing the Elementor plugin for WordPress. This included designing the site, researching competitors, and organizing and gathering media and site content.
Education
2019 - 2021
Stockton University
Bachelor of Science in Marketing
Galloway, NJ
My academic background in marketing has provided me with a strong foundation in consumer behavior, market research, and strategic marketing planning.
2017 - 2019
Ocean County College
Associates in Business Administration
Toms River, NJ
My early education in arts has honed my creative thinking and visual communication skills, which I have seamlessly integrated into my marketing approach.
Professional Skillset
WordPress, Wix, Shopify
Meta Business Suite
SEMRush, Accuranker
CTM, PBXadmin
Adobe Creative Cloud, Canva
Wix Analytics, GA4, GSC, GTM
Constant Contact, Hubspot
WooCommerce, Sunwave EMR
Looker Studio
GBP, Brightlocal
Certifications
Google Analytics
Google Ads - Apps
Google Ads - Measurement
Google Ads - Video
Google Ads - Display
Google Ads - Search