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Boulder Petroleum

WEBSITE
MANAGEMENT

The original goal for the Boulder Petroleum website was to attract new hires after a few failed Indeed job listings. Utilizing my new passion and love for Wix and Canva, I began developing and designing a website with Wix making sure to include a dedicated Careers page for applicants.

GRAPHICS

As well as creating the company website, I assisted in the development of company graphics utilizing Canva and a dedicated brand board. These included certificate forms, flyers, and brochures.

MATERIALS

Additionally, I was responsible for designing and ordering marketing materials including business cards, pamphlets, and more.

Boulder Business Cards

LOGOS

During Covid, I also took the time to create some graphics for the Boulder Petroleum company including a logo for Armor Shield of NJ, a unique selling point for the Boulder brand.

REPORTING & ANALYTICS

Over the three years the Boulder site has been live, I have been able to generate a 2100% rise in organic traffic, as well as a significant rise in GBP local traffic. I utilized branded reporting templates, GSC, and Wix Analytics to display this data to the client.

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