Mind Above Matter

SEO

Using WordPress, I am responsible for managing the website and optimizing the website for increased organic traffic. I perform the necessary SEO optimizations with a focus on keyword research, technical SEO, content creation, and local SEO tactics.

I successfully increased our organic traffic from 812 monthly sessions to 1, 506 monthly sessions in 8 months. Originally the keyword profile was very high in branded keywords, using SEO tactics I increased the organic keyword profile from 88 to 315 through blogs, on-site content, and other strategic optimizations.

Mind Above Matter Website

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SOCIAL

Utilizing Meta Business Suite, I am responsible for managing all social media for the brand. I design and schedule mental health campaigns and promotional ideas to drive organic traffic.

Successfully, I created a consistent posting schedule, improved follower count, and increased overall monthly user views.

PPC

Fortunately, I had the opportunity to oversee PPC campaigns performed by an outsourced agency. I learned the basics of PPC including cost per conversion, total ad spend, etc, and how to report this data and determine overall conversion rate.

CRM

Utilizing Sunwave EMR, I oversaw CRM management and tracked daily opportunity reports to ensure increased conversions (scheduled intakes).

CALL TRACKING

Additionally, I was responsible for monitoring call tracking data daily to ensure proper call dispositioning and to gain insights on patient referral sources. Utilizing these insights and data, I created strategic marketing strategies and optimizations to increase overall marketing conversions.

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LOCAL

Using Google Business Profile and SEMRush Local I worked on increasing local presence for two brick and mortar locations, as well as three ISD partnerships. I monitored local directory listings and optimized all Google Business Profiles,

REPORTING & ANALYTICS

I translate my efforts into measurable results by tracking and analyzing website and social analytics, using data to optimize content performance and ensure our digital campaigns effectively support our clinical objectives.