Second Chance Solar NJ
WEB DEVELOPMENT
Developed the entire website from the ground up using Wix. This included applying my technical expertise, design skills, and understanding of user experience (UX) to create a high-quality, fully functional, and visually appealing site.
MOBILE
Ensured the site was fully optimized for mobile devices. This involved responsive design adjustments and technical setup to provide a fast, seamless, and high-ranking experience for users accessing the site on smartphones and tablets.
BRANDING
Took the core sustainability message of Second Chance Solar NJ and translated it into a cohesive, professional brand guide. This ensured the website's design, color palette, and overall aesthetic perfectly communicated their values.
SEO
Applied my SEO experience to set up the site with best practices, including optimizing all titles, meta descriptions, alt text, and site structure. This foundation was critical for improving organic search visibility and driving targeted traffic.
REPORTING & ANALYTICS
Established robust data tracking by setting up Google Analytics and Google Search Console. Crucially, ensured Wix Analytics properly tracked essential conversions, ensuring accurate and reliable monthly performance data for business decision-making.
